It seems these days that everyone that blogs is trying to find the “secret formula” for the perfect blog post. Supposedly, if you write your post a certain way, the SEO gods will love your post and slap it all over Google or whatever your favorite search engine is. There are some really great articles on the internet for writing great blog posts. For instance, the SITS girls have a great post about 10 Secrets To Writing Success.
HubSpot has one that is titled “How To Write A Blog Post: A Simple Formula” . See, there’s that formula again.
But is it really that simple? Can a great blog post be written by a set formula? I tend to buck the majority and go my own way. And I am probably dead wrong. After all, my pageviews aren’t what they should be. Or could be. Maybe those out there who have 100,000 monthly pageviews are the way to go.
So are you a cookie cutter blogger?
You know you are a cookie cutter blogger when you:
- You stalk your favorite blog and sit there for hours trying to figure out their writing style so you can replicate it.
- You spend hours reading SEO tips and try them word-for-word, and your post still only gets 100 views per day.
- You want to bang your head against a desk, your desk, when you spend hours incorporating every formula in your post, and it ends up sounding like you hired a robot to write your post.
- You wonder why you just can’t get it right, despite all your hard work. So you pull out your “perfect formula” cheat sheet and start all over again.
It seems like there are only some out there that are destined for true blogging greatness. They have it all figured out, they broke the barrier between mediocre and phenomenal. They were able to mold the perfect cookie cutter to pound out amazing blog posts. Am I jealous? Absolutely! Do I want that cookie cutter? Yeah, I think so.
Notice that wasn’t a definite yes? I would love to have all those great pageviews day in and day out. I want to have a blog following where I don’t have to spend hours online begging for people to visit my blog. I want people to want to sign up for emails so they get my new posts each and every day.
But I won’t sell myself out to do it. I am not a cookie cutter blogger. And I don’t want to be. Even if it means I only get 70 pageviews per day, I at least I know that I am doing things my way. Not because I am trying to be someone else. So I am tossing out my cookie cutter and just being me.