In the business of life, often Moms(and Dads too) are looking to the internet to find the help they need. You know, menu planning, home organization, parenting advice. All the topics that the average lifestyle blogger shares on the internet.
Lifestyle blogging is dead. You can’t make it as a lifestyle blogger~ Practically everyone on the internet
If you have been blogging ANY length of time, it is a phrase that is common anymore around the internet. They say that the lifestyle blog has died, and you are just beating a dead horse by continuing. They say you can’t be all things to all people. They say that you have to have a narrower focus.
Well I call horse…., well, you get the point. I don’t believe the lifestyle blogger is dead. In fact, I think that more and more are turning to lifestyle blogs to get the help they need. As a lifestyle blogger, you can be an inspiration to other parents and families struggling with the same things.
How I Sabotaged Myself As A Lifestyle Blogger:
- Not treating my blog like it was my career. One of my biggest mistakes as a lifestyle blogger is expecting to get the big payout, but not putting the work into it. I keep using the excuse of “I work outside the home“, but that exactly what it was, an excuse.
- Buying products but never using them. Blog classes are great. They can do so much for you. But you have to put in the effort. Not using the products you purchased is like tossing away good money.
- Not planning my time and not having any goals. When I am at my regular work, I have a schedule of things I need to do in a certain time frame. I wasn’t doing that with my blog, and the disorganization shows. And my planner was just gathering dust.
- Spending too much time obsessing over pageviews. I sit and moan over the pageviews I don’t have, and how every other blogger has tons of them, and blah blah blah. Bad habit that is stopping now.
- Listening to what people think I should be doing, and not doing what I was feeling. I don’t really need to explain this one. Without passion, you can’t have a purpose.
- Spreading myself too thin(having too broad of a focus). There is a difference between being well-rounded as a lifestyle blogger, and being a ridiculously haphazard one. Sadly, I am the latter.
- Not taking SEO seriously. I don’t think this needs any further explanation. I should have taken it more seriously. I could have had the pageviews if I just set myself up to be seen.
- Not putting myself out there. By this I mean, not doing the networking thing. The excuses like “I’m shy” and “I hate public speaking” don’t get you paying jobs.
But admitting your mistakes is always the first part of growing as a blogger. So now that I know what I have been doing wrong, I can take the time to fix it. It won’t be an immediate & gratifying task, but by my being patient, it will pay off in the end.
How I Plan On Fixing Myself As A Lifestyle Blogger:
- Having a designated workspace. I spent a lot of time blogging on the sofa. Yes, it was comfortable, but it wasn’t set up as a serious task. If I was at work, I have a workstation where I am productive. I need that for my blog as well. I set up this inexpensive desk:
It fit perfectly in the space, and it is functional as well. I even have the cats to keep me on task.
- Working through the products that I currently have. If they don’t do what they promise, move on. I admit, sometimes I have trouble saying no. I think “if I just have that course, I will magically succeed”. I buy the course, but then I never use it! Um, hello?!?! Way to sabotage myself. So now I am working through two fantastic courses:(affiliate) Skyrocket Your Pageviews and Pinterest Unpuzzled. Things are finally starting to click.
- Use the planner that I already have. You heard that phrase before: failure to plan is a plan to fail. So very true! So now I started mapping out my blog week. I found that I am even able to work in housework as well.
- Set goals as to why I want to be a lifestyle blogger. So why am I doing this? One because I enjoy helping others. But secondly, and most importantly, I want to be able to quit my 9-5 job and be a full-time blogger at home. I love being home, I love having a clean house. But I don’t like the not getting paid part. I am determined to change that.
- Check my blog stats at the beginning of the week & the end. This doesn’t need any explanation. Obsessing over pageviews is stupid. If you write content that people need, they will come.
- Stop trying to narrow my niche. A common theme among bloggers right now is to be hyperfocused. Fashion is great, beauty is great, printables are great. But the average, everyday family isn’t just about fashion or beauty, they are made up of a lot of parts. And I am going to help them make all those parts into a whole!
Don’t get me wrong, there are some very focused niches that are doing well. For example, Jo-Lynne of Jo-Lynne Shane. She is a fashion guru. And SimplyRecipes? Well this Apple Slab Pie recipe says it all. While they are just an example of hyper-focused niches, they aren’t me.
- Revamp my categories and tags to match my navigation menu. I had 6 pages of categories. 6! No wonder I was overwhelmed. I spent 2 days combining and narrowing and refining. And now I have a better method for planning my posts.
- Work through my purchased courses on SEO and actually apply them to my blog. Again, if I don’t set my blog up to be found by others, how the heck do I expect to have pageviews? I am slowing learning the power of interlinking and how it improves a user’s experience, and keeps them on my blog. Call it my head smack moment.Interested in doing the same for your blog? Then check out Pajama Affiliates Basic SEO course. Robin does a great job of breaking things down. Or the book below does a great job of explaining things as well.
- Attend a Blog Conference. This year I am stepping WAY out of my comfort zone by attending the Boost Your Influence Summit. It is a blog conference that is local to me, and focuses on small business owners. If I want my blog to be a business, I need to start acting like a business owner. I even ordered business cards ! I also am getting active on LinkedIn and have be conversing with one of the speakers: Tim Sohn .
It always feels good to recognize a problem, but it feels GREAT to make a plan to fix it. So I am putting on my big girl business pants, rolling up my sleeves, and getting to work! And when I am finished, I am going to be the lifestyle blogger I was meant to be: a successful one!